NASHVILLE, Tenn. — Jan. 9, 2025 — Fleetguard, a brand of Atmus Filtration Technologies and the leading brand in advanced filtration solutions, announced that Charles Masters, Senior Vice President and President — Power Solutions of Atmus Filtration Technologies, will be speaking at the MEMA/The Vehicle Supplier’s Association Heavy Duty Aftermarket Dialogue (HDAD). The conference will be held on January 20 in Grapevine, Texas, in conjunction with the Heavy Duty Aftermarket Week Conference, where Fleetguard will exhibit in booth #2038.

Atmus Filtration Technologies and its brands, including Fleetguard, focus on innovation and collaboration to drive growth and address challenges in the heavy-duty aftermarket. Masters will share how the company is navigating this dynamic landscape and leading change within the industry. He will discuss how Fleetguard incorporates insights, industry trends and relevant customer data to deliver efficiency, planned maintenance, and a suite of filtration solutions and technology to support fleet and equipment maintenance. These deliverables, coupled with a legacy of innovation and the ultimate protection for customers’ machines, showcase the importance of FILTRATION SCIENCE™.

“As a total solutions provider, we are more than just premium filtration to protect engines,” said Masters. “The future of the industry and the success of end-user customers lives in the data we collectively pull together to enable agile decision making and optimal performance. Suppliers, dealers, OEMs and fleet managers working together to share and analyze data will create the next generation total-value package for end users — keeping them running cleaner and longer.”

Masters will speak at the HDAD Supplier Executive Keynote session on Monday, Jan. 20, at 12:55 p.m. CT at The Gaylord Texan Resort & Convention Center.

For more information on the conference and the full agenda, visit hdadconference.org. For more information on Fleetguard and FILTRATION SCIENCE, go to fleetguard.com.